About the Assignment:
Seize the opportunity to play a pivotal role in Türkiye’s strategic communications landscape. This project offers a dynamic and high-profile platform to enhance EU–Türkiye relations and visibility, reaching a broad public audience. Working closely with the EU Delegation, you will help deliver targeted digital campaigns, cultural diplomacy events, press outreach, and communications strategy updates—strengthening public awareness of EU values and projects. Join us and help shape Türkiye’s communication environment through innovation, impact, and diplomacy.

Project Description:
Funded by the European Union and managed by the EU Delegation to Türkiye, this initiative supports the EU’s strategic communication goals in Türkiye. The project aims to raise awareness and understanding of the EU among the Turkish population, promote EU values and the accession process, and increase the visibility of EU-funded programmes. Activities include public diplomacy campaigns, event management, media monitoring, stakeholder outreach, content creation, and management of the EU Information Centres and Team Europe Speakers Network.

Expert Profiles

1. Key Experts

1.1. Key Expert 1: Team Leader (Full-time)

Qualifications and Skills

1. A) Bachelor’s degree in journalism, marketing, or related fields; or any other bachelor’s degree with at least 10 years’ professional experience in communication, journalism, or public relations. University degree higher than a bachelor degree in journalism or marketing will be an asset.
   B) English proficiency: minimum C1 (preferably C2)
   C) Turkish proficiency: minimum C1 (preferably C2)

General Professional Experience

1. D) Minimum 10 years’ experience in developing and implementing communication strategies and working in mass media in a senior position. Additional experience will be an asset
   E) At least 5 years of management experience. Additional experience will be an asset

Specific Professional Experience

1. F) Excellent knowledge of Türkiye and the communication environment demonstrated by a minimum of 5 years of related work experience relevant to Türkiye or in Türkiye
   G) At least 5 years’ experience in project management
   H) Experience in communication work for the EU/ international organisations/ embassies/public authorities will be an asset
2. I) 15 years or more experience in the above-mentioned areas will be an asset.

1.2. Key Expert 2: Digital Communication Expert (Full-time)

Qualifications and Skills

1. A) University degree in fields above, preferably journalism or marketing, or: in case the university degree is not in the aforementioned fields, work experience of at least 10 years in one or more of the following fields: journalism, publishing, editing, digital diplomacy and communication.
   B) English proficiency: minimum C1 (preferably C2)
   C) Turkish proficiency: C2

General Professional Experience

1. D) Demonstrated experience of at least 10 years producing a variety of information and communication materials
   E) At least 5 years in social media work

Specific Professional Experience
F) At least 3 years’ experience in providing strategic advice on social media management.
G) Experience with digital media buying is an asset

1.3. Key Expert 3: Events Expert (Full-time)

Qualifications and Skills
A) University degree in fields specified above, preferably in marketing/ PR, or: in case the university degree is not in the aforementioned fields, work experience of at least 10 years in public relations and event organisation
B) English proficiency: minimum C1
C) Turkish proficiency: minimum C1

General Professional Experience
D) At least 10 years of relevant work experience in public relations or event organisation. 10 years of combined work experience in both areas will be an asset

Specific Professional Experience
E) Demonstrated experience of at least 3 years in dealing with VIPs (such as high level representatives from politics, business, culture, media etc.) and high level, large scale events (at least 100 participants).
F) Experience with the organisation of events for one of the following will be an asset: EU/ international organisations/ embassies/ public authorities
G) Experience with film festival organisation is an asset

2. Non-Key Experts

The project will engage several Non-Key Experts (NKEs) with profiles detailed below.

2.1. EUD digital media administrator:

Specific tasks

Overseeing, coordinating and conducting the tasks related to the technical and content management of all of the Delegation’s digital media, including regular maintenance, development and updates.

Qualifications and skills

• Broad knowledge of web design principles and trends.
• Broad knowledge of Drupal and mobile applications
• Database and statistical analysis skills and reporting
• C1 level for understanding, speaking and writing skills in English language
• B2 level for understanding, speaking and writing skills in Turkish language or higher level command of Turkish language

General professional experience

• At least 5 years working experience in the Web arena and experience in managing, updating websites and development and management of social media tools;
• Experience in managing all front-end aspects of projects such as design, HTML, and Flash development.

Specific professional experience

• Experience with web Content Management Systems.
• Experience in online electronic mailings; and information distribution systems and databases.

• Proficient with Photoshop, Illustrator, Dreamweaver, PowerPoint, MS Word and other tools necessary to manage website and social media tools.

2.2 Communication Expert responsible for the EU Info Centre Network

Specific tasks:

The expert will be in charge of liaising with the EUICN, supporting the EUIC activities in all visibility related tasks, being available as a constant contact point for all centres, ensuring smooth coordination between the EUICN and ICSP and proper implementation of tasks, including guiding and development of specific activity plans. This also includes coordinating and conducting the tasks related to the organisation of events, including coordination with third parties.

Qualifications and skills

• University degree in social sciences, preferably in public relations, communication or journalism, or: in case the university degree is not in the aforementioned fields, work experience of at least 8 years in public relations, event organisation
• Full computer literacy
• C1 level for understanding, speaking and writing skills in English language
• C1 level for understanding, speaking and writing skills in Turkish language

General professional experience

• At least 6 years of relevant work experience in public relations or event organisation
• 8 years of work experience in both of the above mentioned areas are an asset.

Specific professional experience

• Demonstrated experience of at least 4 years in dealing with VIPs (such as high level representatives from politics, business, culture, media etc.) and high level, large scale events (at least 100 participants).
• Experience with the organisation of events for one of the following will be an asset: EU/ international organisations/ embassies/ public authorities
• Former experience with the EU Information Centres Network will be an asset.

2.3 Senior Expert for Audio-visual Productions

Specific tasks:

The expert will be in charge of liaising with TV and media channels, developing and overseeing the production of various audio-visual materials, including TV programmes, spots etc. The expert will also record, edit, subtitle and produce quality photos and short videos

Qualifications and skills

• University degree preferably in public relations, communication or journalism, or: in case the university degree is not in the aforementioned fields, work experience of at least 15 years in television
• Full computer literacy
• C1 level for understanding, speaking and writing skills in English language;
• C2 level for understanding, speaking and writing skills in Turkish language

General professional experience

• At least 10 years of relevant work experience in national level TV production
• 8 years of work experience in national Turkish TV news would be an asset

Specific professional experience

• Demonstrated experience of at least 5 years in a leading role in a national TV channel, eg editor in chief/ news editor/ bureau chief etc.
• Asset: experience in national TV channels across different media groups, including both public and private channels

2.4 Expert Success Story Writer:

Specific tasks

Oversee, coordinate and conduct tasks related to the development and production of publications/ online and printed materials. Producing one success story per week.

Qualifications and skills

• University degree in social sciences, (communication, journalism or public relations, etc.), or: in case the university degree is not in the aforementioned fields, work experience of at least 10 years in journalism, publishing, editing, communication.
• Full computer literacy and minimum five years of experience with print and web publishing software.
• C1 level for understanding, speaking and writing skills in English language
• C2 level for understanding, speaking and writing skills in Turkish language

General professional experience

• Demonstrated experience of at least 10 years producing a variety of information and communication materials

Specific professional experience

• Demonstrated experience of at least 5 years in the production of printed information materials, including knowledge of graphic design, lay-outing and the technical pre-press work involved in the production of publications, booklets and other information materials.

2.5 Promotion of EU-funded projects Expert:

Specific tasks:

The expert will be in charge of structuring and full implementation of the campaign on EU funded projects on thematic and sectoral basis.

Qualifications and skills

• University degree in social sciences, preferably in public relations, communication or journalism, or: or: in case the university degree is not in the aforementioned fields, work experience of at least 10 years in journalism, publishing, editing, communication.
• Full computer literacy
• C1 level for understanding, speaking and writing skills in English language
• C1 level for understanding, speaking and writing skills in Turkish language

General professional experience

• Minimum 5 years of experience with the visibility and communication of EU funded projects.
• Minimum 5 years of social media experience including editing, content creation, using digital tools
• Asset: Experience with campaigns similar to the one requested, ie on priority issues such as environment and equality
• Asset: Experience with public diplomacy.