The overall objective of the project was to promote the diversification of the tourism industry in the Autonomous Republic of Crimea and Sevastopol and create a more balanced and attractive tourism product with a view to facilitate the further development of the region.
The specific objectives were to:
1. Develop the capacity of public and private sector tourism bodies and cross-sectoral target groups to promote the development and management of a diversified, attractive, balanced and responsible tourism industry in Crimea
• Build the capacity of the Ministry of Resorts and Tourism with respect to planning and implementation of strategic plans, and territorial re-organisation
• Review and upgrade the section Reforming health resort sector of the economy of the ARC of the Strategy of social and economic development of ARC in 2010-2020 and develop mechanism for its effective implementation
• Review of legislation and taxation governing the tourism industry and recommendations for improvements
• Assist the MoRT in the formulation and implementation of a comprehensive 5-year tourism marketing strategy and plan
• Preparation of tender dossiers in accordance with PRAG rules for procurement of supplies in support of the tourism sector in Crimea (including IT equipment, training equipment and signage). The total value of the supplies budget was €1.5 million.
• Assist the development of an efficient system for the collection, analysis, application and dissemination of tourism sector data and statistics to be used for market research and promotion activities
• Establishment of a comprehensive web-based resource database providing information on tourism in Crimea
• Strengthen the ability of local authorities to implement tourism development programmes, formulate integrated tourism development plans and review existing programmes
• Provision of assistance to the private sector by supporting the development of representative associations
• Promoting cross-sectoral linkages and collaboration between relevant sectors and tourism players by facilitating dialogue, joint trainings, development of joint initiatives including investment projects.
2. Improve the quality and standards of management and services at tourism destinations to an international level
• Establishment of a Tourism Training Development and Coordination Centre (TTDCC) to act as one stop-shop for all local and international training institutions, including assistance in the development of its operations and certification of training courses for tourism industry, including training for SMEs
• Assistance in organisation of new specialised tourism training courses and in upgrading and improving existing courses, including development of online training courses and strategy for the use of eLearning in tourism education.
• Support in the development of standards for new professions within the tourism industry and their incorporation in the national job classification structure
3. Diversify the tourism product in Crimea and raise standards to internationally accepted levels in order to widen the choice for visitors and enhance their experience, especially in rural areas
• Assistance in the development and enforcement of a new grading and classification system based on international standards for small hotel operators
• Carry out feasibility study for a "small grants facility" to promote and support the development of new SME resort and tourism products
• Develop a code of best practice in responsible tourism
4. Development of pilot integrated tourism product packages, including assistance in development of cooperative partnerships between public and private sector, assistance in branding, marketing and promotional campaigns